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Case Study

Nic Yeeles

Digital Brand Director to Founder of peg.co

Makers Academy gave me the knowledge I needed to build our MVP and I found my two cofounders there.

What were you doing before joining Makers Academy?

I was working as the Digital Brand Director at Syco Entertainment/Sony Music.

Why did you learn to code?

I learned to code so I could build prototypes, manage developers and understand the world we live in.

How did you come across Makers Academy and what made you decide to apply to the programming course?

I came across Makers Academy on Google. The phrase "Oxford vs the Marines but for coders" is what sold it to me. I think you have to be somewhat unhinged to pay a lot of money for three months of torture - so that sentence did a good job of filtering out the sane people and only attracting the loons.

What did you find difficult during the course?

Confidence. Generally I'm fairly good at picking up new skills, but coding I really struggled with. Feeling stupid has to be one of the biggest confidence killers.

Why did you choose to learn to code rather than go and find a technical co-founder?

An old mentor of mine always told me how important it is as CEO to understand everything about your business. You can't just hire an accountant and not take the time to understand the company accounts yourself, so why would you not take the time to understand your own product which is the foundation of your entire business?

Tell us more about your business?

We build software that helps brands collaborate with highly influential YouTubers. You can see more at peg.co.

How do you think Makers Academy helped in setting up your tech business?

It gave me the knowledge I needed to build our MVP and I found my two cofounders there.

Have you raised? If so, how much and from where?

Yes - we're closing right now. It's in the region of £325k at a post-valuation of about £2.6m. All angel investors.

Are you still coding/involved in the technical side of your business?

A bit. I still build prototypes for new features/product ideas but generally don't touch much production code.

What advice would you give to entrepreneurs who might be considering to join Makers Academy?

Do it. I believe that understanding how to code is as important now (if not more so) than learning Maths and Science at school. Tech entirely surrounds us in the world we live in. Why would you not want to have an understanding of that? And if you're planning on building a tech company it's an absolute no-brainer.

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Makers Academy

About the course

Delivery
Full Time, Offline, in London
Curriculum
Challenge-Based, by Makers Academy
Pair Programming
Face-to-Face
Coach-led Workshops
Live, in Person
Meditation, Yoga, 'Joy' activities
Certified Yoga Instructor On Site
Hiring Support
Hiring Week + Intro to Hiring Partners
Deposit
£800
Womens Discount
£500
Careers Fair @MA HQ, London
Talks by Industry Leaders
Live, in Person

Delivery

Curriculum

Pair Programming

Coach-led Workshops

Meditation, Yoga, 'Joy' activities

Hiring Support

Deposit

Womens Discount

Careers Fair @MA HQ, London

Talks by Industry Leaders

Full Time, Offline, in London

Challenge-Based, by Makers Academy

Face-to-Face

Live, in Person

Certified Yoga Instructor On Site

Hiring Week + Intro to Hiring Partners

£800

£500

Live, in Person